Our Science
The standard we hold
ourselves to.
Our formulation process is governed by a strict set of scientific standards. This is not marketing language - it is the operational criteria that determines what does and does not make it into a knowing more. formula.
Clinically-effective doses
Every ingredient in every formula is dosed at the level used in the clinical trial that established its efficacy. We do not use sub-threshold doses to reduce cost or list an ingredient as a marketing footnote.
No proprietary blends
Proprietary blends allow manufacturers to hide individual ingredient doses behind a total weight. We disclose every ingredient and its exact dose on the label - without exception.
Peer-reviewed sourcing
Before an ingredient enters consideration, we require human clinical trial data published in indexed journals. Mechanism-only or animal-model research is not sufficient for inclusion.
GMP manufacturing
All formulas are manufactured in facilities certified to Good Manufacturing Practice (GMP) standards, with documented lot-to-lot testing and full traceability.
Third-party testing
Every batch is tested by an independent laboratory for identity, purity, potency, and the absence of heavy metals, pesticides, and microbial contaminants before release.
Bioavailability-optimised forms
We select ingredient forms with the highest documented bioavailability - Magnesium Glycinate over oxide, KSM-66 Ashwagandha over generic root powder, Alpha-GPC over choline bitartrate.